Liberty Global is a major international broadband and cable TV provider that has a strong position in several countries through subsidiaries like the UPC companies i several European countries, Unitymedia in Germany and VTR in Chile. This week, on June 19, it announced a new corporate identity.
Liberty Global now adopts the "bloom" symbol that was originally created for UPC in 2007, and adopted by Unitymedia in late March. The corporate version is however drained of its colors. This rebrand also seems to make the Liberty Global name more present around the company.
"As part of this global initiative, all corporate offices, including UPC Broadband in the Netherlands, will operate under the Liberty Global banner. The refreshed corporate identity carries the highly-recognized ‘bloom’ icon, which is also used by Liberty Global’s largest consumer brand in Europe, UPC, as well as by Unitymedia in Germany. This shared identity and vision builds upon the positioning of Liberty Global’s operations across its footprint and is consistent with the goal of leveraging scale, invigorating over 20,000 employees, and encouraging innovation and entrepreneurial thinking." - Press release
Press release (archive)