McGrathNicol is an Australian legal and corporate advisory firm, a leader in its field in Australia and New Zealand that helps companies make better decisions. Yesterday, on July 28, it launched a new visual identity, created by Sydney-based agency Hulsbosch.
Hulsbosch say they have developed a brand strategy that communicates the firm's experience and commitments to its clients. Visually, the new logo is a monogram made up of the initials M and N drawn with multiple lines. These lines reflect the company's "diversity of their business offering in the marketplace" and appear throughout the identity in a display typeface.