Alma Media is a major publishing group in Finland and the owner of several newspapers and websites. This week it introduced a new corporate identity, created by Swedish agency Grow. It is part of an overall strategy to better position Alma Media in a digital environment.
The corporate brand will be used more cohesively throughout the company and in conjunction with the company's major brands. The logo is a reflection of Alma's digital media universe, where the user can pick the pieces of content she wants.